The ECommerce order fulfillment process plays a key role in the success of your online business. It influences both the customer experience and the significance of your operations. As e-commerce continues to expand and has an excessive influence on seasonal shopping periods, it’s more crucial than ever that retailers continue to improve their e-commerce order fulfillment. However, by creating an excellent post-purchase experience for your audience, you can quickly turn order fulfillment from a cost center into a revenue driver for your company.
In this article, we will discuss how to improve your order fulfillment so that you can increase the efficiency of your eCommerce business and streamline your customer experience.
Integrating and automating your order management enables orders to be generated automatically, invoices prepared to send when shipping and reminders to follow up with customers to ensure satisfaction and repeat sales. And that’s not all. Automation also decreases your operational costs and greatly reduces the risk of human error while creating sales opportunities. With an inventory and order management system in place, you will benefit from more visibility of your business processes as a whole. You can then analyze each of these and identify ways to speed each one up.
Your eCommerce returns policy is an essential part of your order fulfillment process. It would be best if you had an effective returns policy in place so that you can process returned orders and issue refunds when needed. A returns policy also has a big impact on whether or not a customer completes a purchase with your business.
One of the first things to do to improve your eCommerce order fulfillment process is to work out your order fulfillment cycle time. Total order fulfillment cycle time= Source time + Production time + delivery time.
When the customer orders online to your business, accepting that it has the correct raw materials available to start the order.
The time it takes to manufacture, finish and pack the order.
The time frame between shipping the order from your warehouse to its arrival at your customer’s specified delivery location. Once you understand your order fulfillment cycle time, you can identify areas for improvement, such as increasing efficiency through automation or similar.
To improve your eCommerce order fulfillment process, you need to classify your inventory. One of the most common ways to organize your products is putting stock together based on how fast it moves. It enables you to maintain sufficient stock levels of fast-moving items. Grouped items can be placed in warehouses, so fast-movers are identified in a particular area, while the slow-movers can be found within a different section. Classifying your inventory in this manner ensures that appropriate stock levels are maintained for each product category and that you also don’t run out of stock.