The UAE-based e-commerce fulfillment start-up, Shortages, raised $700,000 in a seed funding round to allow international e-commerce companies to access the UAE and GCC markets.
Since it launched operations in December 2019, Shortages has set sights on reinforcing its position in the GCC market by offering brands the digital, regulatory, and warehouse infrastructure needed to facilitate online sales in the region.
“Our investment into Shortages was a result of our conviction in this disruptive retail model as well as our belief in the team to execute upon this vision,” the round’s lead investor, Mayfair Holdings, stated.
Moreover, the funds will support the development of free zone warehousing solutions to reduce the shipping cost for the company’s customers and expand its fulfillment and inventory management capabilities.
The company offers order fulfillment and last-mile dispatch services to various brands across the region, including Amazon FBA, FBM, and Noon, among others.